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Brand Marketing Specialist / Salesman / Admin
Date Listed 01/11/2017
Company Name NVC Lighting
-----Brand Marketing Specialist-----
A brand specialist is a management-level employee who works with or within a marketing team. They help define the way that consumers think about a company's goods or services; this can involve consistency of logos and colors, focused advertising spaces, event sponsorships, and other approaches. The brand specialist typically analyzes market research data and/or works with a market analysis team to decide how to expand their company's targeted demographic group(s). The brand specialist and their team then work with marketing teams to devise targeted outreach to these groups. They work with creative teams to ensure consistent logos and designs within the specific brand, as well as work with an advertising team to ensure that the way the brand is presented is consistent across all products. In larger companies with widely differing brand names under their control, brand specialists may be assigned to a specific brand or brands. For instance, a large restaurant company with multiple nationwide franchises typically have a brand specialist assigned to each to help build the brand image to current and potential consumers. Marcom specialists produce marketing communications material for internal employees, corporate clients and company partners. This content may include press releases, product sheets, company brochures, case studies and event invitations. Marcom specialists are also tasked with reviewing and enforcing brand and corporate messaging guidelines across their company’s websites and print and electronic publications. Employees in marketing communications may also plan and coordinate corporate functions, as well as help design and deliver marketing materials that will displayed at the event. Other duties include putting together marketing plans, developing training manuals and overseeing contracts with external vendors.
Travel needed - 25% a year
Class 3 lic (Preferred)
Experience / Non Experience are welcome
Experience / Non Experience are welcome
It a Lighting Co. (Regional Office) - Based in Singapore, HQ in China / Hongkong
9am - 6pm (5days)
Benefit - Annual Leave / AWS / Bonus / Commission / Transport Claim (Depend on position)
Please email resume to email@example.com / 9336 7257