Blue Ocean Strategy Book 

$14
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  • Date Listed10/12/2020
  • ConditionNew
1. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
https://www.academia.edu/36799678/Blue_Ocean_Strategy_How_to_Create_Uncontested_Market_Space_and_Make_the_Competition_Irrelevant
2. Book printed on good quality paper.
3. No pencil markings and highlighting.
4. Excellent conditions like a brand new book.
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Hougang / Punggol / Sengkang
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