Growth Marketing Manager (Up to S$8k, Performance / Digital Marketing) 

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  • Date Listed28/08/2019
  • Up to $8k!
  • Contract / Perm available
  • Opportunities in well-funded tech firms!

What you'll need to do:

● Manage daily execution of paid search activity (Adwords/UAC/DS, Bing, Apple Search)
● Experience across the spectrum of Google advertising products e.g. UAC, Youtube, etc is desired.
● Conceptualize and implement optimization strategies and tests for SEM campaigns in a multi-market multi-language environment
● Plan and project manage automation projects for SEM activity to continue to drive efficiencies
● Keep up to date with PPC best practices and strategies
● Hands-on bid optimization and bidding strategy automation to meet and exceed volume and ROI targets at scale
● Build and execute keyword expansion plans
● Ownership of all growth specific campaigns, with a key focus to increase orders & new
customers through promotions & deals
● Test and optimize marketing tactics for user acquisition and conversion rate optimization
● Proactively recommend and implement new approaches to identify areas for growth
● Analysis of all on-going deals and promotions, including daily tracking of performance and
budget management
● Weekly review of all online and offline marketing performance reports, escalating issues to
global teams when necessary & driving structural improvements
● Conduct and present competitive analysis and market research
● Translate ideas and spearhead creative project execution to grow the business
● Area-specific campaigns, including area launches or new product feature launches


What do you need to have:

● Proven experience in dedicated paid search engine marketing and large international/regional campaigns
● Ability to prioritize correctly and manage multiple stakeholders
● Excellent analytical skills with multivariate testing experience
● Familiar with CPA, CPC, CPM, ARPU and LTV
● Ability to set goals and execute under tight deadlines
● Writing and implementing Adwords scripts is a plus
● Experience in/around a start-up or mobile-first culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
● Familiar with bidding tools (DS3)
● Experience building and managing data feeds for scalable campaign management
● Experience automating SEM tasks like bid and budget management
● An understanding of the nuances of both the demand and supply side of a marketplace also a plus.


*If keen, contact me at 98221115 or send your resume to josephyap@recruitfirst.com.sg!

All applications will be treated with strictest confidentiality. We regret that only shortlisted candidates will be notified. Non-shortlisted candidates who are are suitable for other roles may be contacted to explore other positions as well.Thank you.

RecruitFirst Pte Ltd E.A. 13C6342
Yap Shi Hao Joseph (R1767577)
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