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Marketing Executive

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  • Date Listed 22/07/2019
  • Job Type Full-Time
  • EA License Number 12C6135
  • Company Website http://www.recruitmenthubasia.com/
  • Company Name Recruitment Hub Asia Pte Ltd
  • Education Level Diploma
Responsible for marketing plan of accessories and consumables across all direct sales channels by developing and executing a tactical marketing plan to drive awareness and increase sales among end consumers
Using the full marketing mix for the company’s marketing communications
Manage monthly press monitoring and collation of press clippings
Manage inventory of marketing and organizing effective and timely distribution of these materials
Planning, developing and implementing effective marketing communication campaigns. Monitoring ongoing campaign spends against the budget, keeping accurate records and highlighting where variances occur.
Producing an accurate summary of total spend at the end of a marketing campaign
Support selected marketing event activities by managing marketing collaterals, RSVP & attendance
Writing & adapting copy for all marketing collateral, including brochures, letters, emails and websites
Maintain and foster positive and close working relationships with external stakeholders such as business partners, media, co-branding partners, associations, etc.
Manage general marketing administration such as purchase requisitions and quotation requests from marketing vendors etc.
Formulate product strategies, managing product life cycle from strategic planning to tactical activities
Involvement in new product launches
Maintain and update product and marketing information on webshop and website on a daily basis
Maintain and update customer databases for Marketing and Sales activities
Participate in the creation of social media content, monitoring the delivery of content onto social media platforms, ensure adherence to the Organization’s guidelines.
Set up, distribute, monitor and analyze B2B and B2C email marketing campaigns for a range of clients
Assist to create SEO-optimised copy for a range of platforms in the form of blogs, product
descriptions, articles and reports
Work with digital agency on PPC campaign management – keyword research, campaign monitoring and reporting
Work with digital agency to implement and maintain SEO strategies as defined by Marketing Manager.
Conduct on-site and off-site SEO audits and competitor and report back to Marketing Manager
Use Google Analytics to analyze and report on key digital marketing campaigns for each quarter
Monitor brand mentions across the web and ensure KPIs are met across all digital marketing activity
Liaise with the team to create online and offline marketing material for promotions


Requirements

Min Diploma/Degree with Strong project & event management/organisational skills
Ability to use spreadsheets to analyse data and spot trends
Strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
Strong copywriting and communication skills. Previous blogging and online copywriting experience preferable
Understanding of customer segmentation
A good working knowledge of the major analytics programs – specifically Google Analytics
Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
Excellent analytical and reporting skills


Interested candidates who wish to apply for above position. Please send your updated resume in Ms Format to jeff.ng@recruitmentasia.com We regret only shortlisted candidates will be notified



EA License No: 12C6135

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