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Sales & Marketing Executive

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Marketing Responsibilities

  • Drive the development of marketing strategies, processes and priorities to achieve overall company objective
  • Develop and implement pricing strategies for brands
  • Gate-keeper for pricing structure across brands/customers
  • Develop the annual, integrated marketing plan and budget in line with the strategic plan, the brand essence and brand positioning
  • Work closely with key stakeholders to develop, execute brand launches and devises targeted promotion mechanics
  • Development and implementation of the Point of Purchase strategies and standards for channel categories
  • Sourcing of Point of Sale materials as premiums
  • Seek sponsorship and events opportunities
  • Manage marketing budget and ensure that the spend is properly tracked and reported
  • Handles social media account for key agency brand
  • Monitor and evaluate the effectiveness of trade promotions and in-store promotions
  • Generation of monthly marketing, sales and claims reports
  • Manage New Product Development
  • Identify trends and conduct market research by keeping tabs on competitors’ movements
  • Liaison as key account person for key clients
  • Plan, allocation and implementation of sampling activities
  • Take care of promoters’ scheduling
  • Occasional merchandising duties
  • Creating and updating of order forms for retailers
  • Creating and updating of merchandisers’ worklist (daily reporting of expiry dates)
  • Creating of DIY wobblers, posters
  • Ad hoc MISC tasks assigned

Sales Responsibilities

  • Develop, maintain and enhance customer relationships.
  • Identify new business opportunities including new markets and new customers.
  • Develop, implement strategies and promote sales, grow business with existing customers and develop business with new customers.
  • Develop a front line relationship with customers.
  • Communicate trends/pricing issues and other unique issues as it relates to sales.
  • Participate in all sales/marketing functions as it relates to company business.
  • Work closely with operations and management in regards to sales needs.
  • Analyze market trends and sales information to keep abreast of latest development.
  • Preparation of monthly budgets and report.
  • Other responsibilities as required
Interested party, please send in your resume to jerlyn@coollink.com.sg