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Digital Marketing Intern

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Responsibilities • Manage and execute / implement full spectrum of marketing & communications achieving company goals and targets • Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities such as advertising, print and digital media (print, direct mailers, newsletters etc.) • Conceptualize copywriting & production of presentation materials, online content, marketing collaterals – brochure, EDM, presentation slides, fact sheets etc. • Conduct market research on competitors marketing campaign, brand positioning and awareness • Develop marketing plans and strategies which is inline with the corporate identity to increase brand awareness and market share • Drive digital marketing programs for the business with strong focus and understanding of lead generation* Manage the professional website content architecture and identify approaches / strategies to improve the website • Carry out Search Engine Optimization (SEO) Google Adwords / backlink marketing campaign with external agency • Conceptualize and set up lead generation platform through different marketing channels • Evaluate the effectiveness of marketing channels and activities


REQUIREMENTS


• Strong knowledge in conceptualism, planning and execution of marketing activities • Able to evaluate marketing activity and monitor competitor activity • Must be well-organized, well groomed & possesses pleasant disposition • Excellent command in written and verbal English and Chinese (Mandarin) – in order to liaise with Chinese speaking associates • Pleasant personality, with excellent organizational and prioritizing skills, mature and analytical • High levels of creativity • Enthusiastic, results-oriented and able to work independently • Meticulous with an ‘eye’ for details • Able to work in fast-paced environment and handle pressure well