Books & Magazines in West

Book is still very new. Bought it brand new for US$34.95 on Amazon a few years back.Self-collect @ Bukit Gombak or Registered Mail @ $4

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Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

The aim of this book is to illustrate what we already know. People behave in predictable ways that don’t always reflect the ideal behaviour that social scientists like to theorize about. On the negative side sometimes our choices are short-sighted, incoherent, self-destructive or even malicious. On a more positive note, sometimes we are more sociable than might be predicted by a traditional ...

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to ...

Explaining the fundamentals of mediation and moderation analysis, this engaging book also shows how to integrate the two using an innovative strategy known as conditional process analysis. Procedures are described for testing hypotheses about the mechanisms by which causal effects operate, the conditions under which they occur, and the moderation of mechanisms. Relying on the principles of ordinar ...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that custom ...

Selling all 4 sets together. Set 1 (2nd & 3rd pictures) - 20 sheets of writing paper + 10 envelopes + 1 sheet of stickers Set 2 (4th & 5th pictures) - 7 sheets of writing paper + 5 mini envelopes + 1 sheet of stickers Set 3 (6th & 7th pictures) - 8 sheets of writing paper + 4 mini envelopes + 1 sheet of stickers + 3 paper clips Set 4 (8th & 9th pictures) - 5 postcards

P1 Textbooks Targeting Maths - 1A & 1B - SOLD Music - Perfect Match English - Grammer Smart 1

Used. P5 Textbooks

Used. P4 Chinese & English

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